Publish As An Expert

You may find this hard to believe, but some people actually think you can automatically become an expert just by publishing a book. The truth is, however, publish as an expert first so the world can accept you as one.
Publish As An Expert
Don’t look now but there’s a good chance the English language is being hijacked.

Words just don’t mean the same as they once did.

Take the word “expert” for example. An expert used to be a person who had spent years gathering knowledge, compiling theory, formulating perspectives, and reaching viable solutions.

“Expert” was an undeniable status attributed only to those who had proven they could make a contribution of thought plausible enough to improve and/or evolve the arguments in a particular field.

However the term “expert,” as it’s being used today, seems to have its proof of status in the mere fact a book was published with said expert’s name on it. In other words, it’s the act of publishing a book or document of any kind, regardless of its value or contribution to society that allegedly makes one an expert, not what’s contained in it.

So it’s not uncommon to see people using a phrase such as, “published author,” as a sort of marketing credential just to add authority to their sales pitch. Yet, what the unsuspecting admirers of status don’t realize is, a book was authored and published for no other purpose but to get the status so it could be used to gain admirers.

The problem is, it works. The big problem is that it diminishes the value of the word “expert,” as well as the true status of those who do the work and rightfully publish as an expert.

Now no one is suggesting all who use “published author” as a credential of expertise is doing so dishonestly. But because this marketing tactic is being taught so vehemently without clearly defined parameters, we seem to be reaching a tipping point where those with less and less expertise are gaining the visibility advantage.

Unfortunately, all it takes is for the public to actually open and read some of these widely published manuscripts, to get the idea that being an expert may not be all it’s cracked up to be, and everyone loses.

To publish as an expert means you have to be an expert first, before you publish. And your reason for publishing would be to share your expertise with the world. It’s the value of the contribution you make that determines the amount of credential, being a published author, affords you.

So don’t get caught up in this wave of hijacking nonsense known as, “to become an expert, publish a book.”

Become an expert first by doing the work, then you can publish as an expert and allow the world to bestow kudos on you for your efforts.


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