A dyed in the wool writer would be happy choosing passion over niche, while a publisher geared more toward the marketability of a story would opt for the other way around. But what happens when a writer is also a self publisher?
From information gathered around the Internet, this seems to be a big concern for many who strictly write from the heart, but have no idea what it takes to market their work.
On the surface this may seem to cause a conflict of interests, because if a writer has to be concerned with whether or not their passion will attract buyers, it might really take a bite out of their motivation.
However, the marketability of your work may not be as big a problem as you might think it is.
You see, if you’re passionate about something, chances are a lot of people are too. And if a lot of people share your passion, therein lies your market.
So in reality, whatever your passion creates, there will always be plenty of people willing to read it.
It’s just a matter of finding them.
But if you know your market is already there, then locating your target audience should be a post writing task, and not something you should be concerned with as you write.
And herein lies the solution to the riddle . . .
Writing and publishing are two separate things. During the writing stage, the best use of your creativity is to get your book written with as much passion as you’re accustomed. Nothing else should matter at this point, because nothing else does matter.
Only once you’ve finished writing, should you then turn your creative juices toward locating your market.
Now perhaps one of the things that causes so much grief over whether choosing passion over niche is the right way to go, is how the big publishing companies evaluate submitted manuscripts.
Generally, any editing or redrafting can be done on any book, no matter who wrote it or how well it was first compiled. That’s not the big issue when they accept or reject a submission.
Their main concern is marketability.
However in the case of marketability for the big publishers, size matters.
As we’ve seen already, any narrative has a market. Yet with a huge overhead to contend with, a big publisher may have to be more selective with what they want to put their promotional might toward.
You then, could be influenced by their selectivity and thus hesitant to forge ahead with your own publishing and promotional efforts.
But with little or no overhead, is this really a problem for you?
You will always find a market of people who want to buy your book. You may not become rich over it, but if you’re writing from the heart with passion, you will have a market.
So if the quality of your work depends on how passionate you are about it, choosing passion over niche should be a no brainer. Just go with it, and let the marketing end of things happen when it’s supposed to.